Everything But The House

description:

Everything But the House (EBTH) is a revolutionary online estate and consignment sale company that combines the personal touch of a hands-on, local business with the convenience and reach of a global e-commerce company. The EBTH team hopes to become the world’s most-loved, most exciting resource to find special antique and modern pieces, while also providing an innovative service to customers who desire the full-service touch of a professional estate sale. With more than 100 sales a month and all items starting at $1, bidders from across the world find that there’s always something new to discover at www.EBTH.com.

challenge:

EBTH has a very loyal customer base in Cincinnati, its headquarter city, but knew it needed to quickly raise awareness to support its expansion into new markets. In 2014, EBTH engaged Intrinzic (formerly known as Copperfox) to support marketing and PR efforts to help it grow regionally. Throughout that year, the company expanded to Columbus, Lexington, Louisville, Indianapolis and Nashville, and together, we established a go-to-market strategy that drove success. In the fall of 2014, EBTH raised $13 million in Series A funding, one of the largest seed-round funding events in Cincinnati’s start up history. This influx of capital is funding the company’s major, national expansion to eight more major metropolitan markets—including LA, Boston, Chicago, Dallas and others –in 2015. Intrinzic is again partnering with the company to fuel this growth, using PR, social media and blogger relations as the foundation for building its business in these new markets.

inspiration:

Every item to be discovered on EBTH has a story – the cradle that rocked the baby, the set of dishes that fed the family, the lamp that lit the study, the artwork that beautified the home. EBTH is also a story. It’s a story of two founders with a great idea and two brothers with the entrepreneurial spirit, innovation and vision to take it to the next level. EBTH was born out of a desire to provide sellers a new, better alternative to selling their goods, while creating an online discovery experience for shoppers that is unmatched in the industry.

outcome:

EBTH’s journey of refreshed branding, enhanced customer experiences, updated technology and innovative business ideas provide the storytelling element Intrinzic needed to connect to reporters, bloggers and social media followers. Intrinzic’s robust public relations, social media and blogger relations program is fully integrated with the company’s other online and direct marketing efforts. In just the first few months of 2015, EBTH has seen its business double in size, has experienced more than 1 million impressions in media coverage and hundreds of thousands of impressions from blogger partners. Our journey to drive connections that drive sales and business success continues….