Chippewa is a ‘sub-brand’ of Justin Brands encompassing two lines of boots. As one of the oldest outdoor footwear brands in the world, Chippewa Boots provides authentic and dependable classic high-quality footwear made to withstand countless adventures for years to come.


Intrinzic was asked to develop a visual content library for the Chippewa line that adheres to brand guidelines and strategy (also developed by Intrinzic). These images feature Chippewa 1901 boots, which are top-quality work boots made for jobs from engineering and logging to mountaineering.


These boots are built for the working man or woman who has the funds to invest in a life-long, well-made pair of work boots. We used Antelope Island and other locations in Utah – providing a range of scenes and extreme conditions to showcase the products in a variety of natural environments – from rugged, frigid snow to hot dusty fields.


The images have been used in a variety of materials – online, POS and collateral pieces. The completed visual content told a bold and compelling story about the brand – one known for uncompromising quality, integrity and heritage.