Camargo Trading Company

description:

Established in 1999, Camargo Trading Company is Cincinnati’s premiere specialty boutique, with one-of-a-kind items that can’t be found elsewhere. The shop features trend-setting apparel, home décor and gift items at every price point paired with a shopping experience that’s second to none.

challenge:

Camargo Trading Company turned to Intrinzic to refresh and refocus its brand story, attributes, logo and messaging. We also developed social media and blog posts along with other foundational brand work.

inspiration:

Building on the brand’s fleur de lis logo, Intrinzic refreshed its wordmark in a way that captured the store’s warmth, elegance and charm. In addition to the new wordmark, Intrinzic developed brand guidelines, including colors, typography, photography specifications and tone of voice.

outcome:

Camargo’s new brand reflects its heart and style as a friendly, welcoming boutique that offers a one-of-a-kind experience, inspiring shoppers to find their true style. The new brand centers on “welcoming warmth,” expressing the experience shoppers get every time they walk into the store and differentiating it from any other retail experience.Web_Template_Camargo