Beware the Groundhog’s Shadow:
Rarely does a single movie change the lexicon of the American culture. But Bill Murray’s popular ’90s film gave an entirely new meaning to the term Groundhog Day. The drudgery of repeating the same events over and over again is an unhappy warning to people who find themselves caught in an endless loop of life. In the movie, Groundhog Day is portrayed as a sort of hell. And it is. But nowhere are the prospects of Groundhog Day more apparent than in marketing and advertising. For decades, our industry was built on the sturdy rock of consistency and familiarity. We built brands that lasted, icons that endured. Consistency of product and experience was the secret...
