Tag: Content marketing

Branding

You’ve got to laugh a little…

The minute I graduated from college I could feel the seriousness of life begin to creep in. I needed a job, and for that I needed a car. Sitting in the dealership, I stared at the stack of papers in front of me, realizing that, yes, I actually had to read them and try to understand them. This would be the first time in my life my signature would really hold me to something. And the rest of my life was probably going to be filled with documents I might struggle to understand. This first moment of “adulting” (there have been many others since) felt...
Savannah Heekin
Posted by Savannah Heekin
How to make your content work harder
Uncategorized

How to make your content work harder:

Like dandelions popping up on lawns in the spring, we’re seeing more and more brands – both B2B and B2C – producing more (and more) content. [Recent studies](http://www.ragan.com/Main/Articles/49038.aspx) confirm this, but it leads to a question – does more content equal more action? By “action,” I mean brand engagement, interest and, ultimately sales. The simple answer is no – lazy content that isn’t compelling won’t lead to action. This means you need make sure what you produce stands out and truly represents your brand. Here are three ways to develop compelling content in your organization: #### 1. Go behind the scenes. I remember visiting the...
Abby Otting
Posted by Abby Otting

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