Tag: advertising

Advertising Branding

Super Bowl LII Advertising:

In our era of on-demand television, the Super Bowl is one of the few cultural events Americans still collectively watch as it unfolds across their big screens on the first Sunday night in February. On the field, the teams drive the narrative—and it’s on them to determine whether the night ends in an overtime nailbiter or a blowout dud. But, after the game (unless your team is the winner), the stories we remember best are the ones that frame the game—the commercials. With NBC charging an estimated $5 million per 30 second spot for Super Bowl LII, brands are under incredible pressure to get their...
Dave Townsend
Posted by Dave Townsend


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