Tag: 2017

Seasonal

Forget Resolutions…

As every year draws to a close and a new one begins, marketers begin to think about resolutions. This year, I would challenge marketers to think a little differently: make 2017 a year of action, instead of creating resolutions. The difference is all in the details. Resolutions are made, and then promptly forgotten. An action plan, however, can be executed against. You plan, prepare and get to work. Here’s how to get started: Pay attention. Keep an eye out for opportunity every day by paying attention: Pay attention to what your audience is doing and saying; pay attention to trends, competitors and events, and pay...
Abby Otting
Posted by Abby Otting

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