Search engine optimization, as some colleagues will say, is part science and part art. There are so many factors that go into a successful SEO strategy, that it’s quite easy to get confused and lose your way. There are [two distinctions of factors](http://searchengineland.com/seotable): those on page and those off page. While they all matter, I’ve outlined the most important three.
It is imperative to have [well-written and engaging content](http://www.forbes.com/sites/jaysondemers/2014/08/25/the-12-essential-elements-of-high-quality-content/). If your user doesn’t find your content relevant, neither will search engines. Always create content with the user in mind. A great tip is to make your content easily scannable (think lists or bulleted items). Images and video make for great content as well.
HTML titles or H1 tags play an important role when it comes to your page’s content. Search engines will use these tags to determine the subject matter of your page. Essentially, tags establish the results that will be served up in the user’s search. The title tag will also be displayed on the search results page.
With all of the other SEO factors out there, what other factors do you find significant? Share your thoughts with us on Twitter via [@IntrinzicSays](https://twitter.com/intrinzicsays).