SEO success: 3 factors you should consider when creating your strategy

Thursday, October 15, 2015

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Search engine optimization, as some colleagues will say, is part science and part art. There are so many factors that go into a successful SEO strategy, that it’s quite easy to get confused and lose your way. There are two distinctions of factors: those on page and those off page. While they all matter, I’ve outlined the most important three.

Content Quality

It is imperative to have well-written and engaging content. If your user doesn’t find your content relevant, neither will search engines. Always create content with the user in mind. A great tip is to make your content easily scannable (think lists or bulleted items). Images and video make for great content as well.

Architecture Crawl-ability

Search engines crawl websites and make copies (or indexes) of every page. When a user searches for something, the engines go through the index and serve up the most relevant results. Most websites don’t have an issue when it comes to easily being indexed, but some watch-outs include JavaScript or Flash. These programs have the potential to hide links, making it difficult for search engines to crawl and index.

HTML Titles

HTML titles or H1 tags play an important role when it comes to your page’s content. Search engines will use these tags to determine the subject matter of your page. Essentially, tags establish the results that will be served up in the user’s search. The title tag will also be displayed on the search results page.

With all of the other SEO factors out there, what other factors do you find significant? Share your thoughts with us on Twitter via @IntrinzicSays.