Intrinzic developed a theme and materials that celebrate the true spirit of Utility and Genuine Parts by focusing on the importance of the partnership and the value that collaboration brings to the relationship. The word “partnership” is also a nod to the rugged culture of the Southwest. The theme also came to life through signage that looked like it was crated with a branding iron, type and photo treatments.
In addition to a variety of signage, wayfinding materials and collateral, Intrinzic developed a mobile app that not only kept meeting attendees in the right spot at the right time, it helped facilitate deeper engagement between dealers and show vendors. UTM reported 350 attendees at the meeting, who built strong relationships with vendors and dealers.