TutorGen

DESCRIPTION
TutorGen makes powerful adaptive learning tools that combine individual learning with technology to empower learners by giving them potent technology that adapts to their needs, providing the power of individualized tutoring for all. The company is driven to find a better path to learning to create lasting change while remaining focused on the educators, developers and content creators who use TutorGen’s products.
CHALLENGE
The company turned to Intrizic to update and refine its visual identity and digital presence to better reflect what the growing company is doing to revolutionize online learning. The company also needed key messages for its product offerings to clarify its position in the marketplace.
INSPIRATION
TutorGen is a visionary company comprised of academicians, researchers and entrepreneurs working together to develop products that power online learning with technology. We wanted to capture the spirit of this scrappy start-up and its pioneering leaders, who have an unrelenting desire to look deeper to find the new and novel. The company believes in the power of technology to create online learning programs that change lives, but only when we keep sight of the real people who will use it.
OUTCOME
We collaborated with TutorGen to develop a visual brand identity, messaging and website that has a clean, modern look, using overlapping colors and visuals to speak to the integrated technology systems the company offers. The new look and feel reflects the capabilities of the organization and the power of a human-centered, data-driven product. The website and other materials help define TutorGen’s offerings, from academic research to products to consulting services. The new brand showcases the energy that drives TutorGen’s spirit of constant improvement, and the organization’s belief that the work it does is making people – and the world – better.