More than 80 companies came together this year to kick off the annual Safety Week, an awareness event that encompasses the entire construction industry across the United States and Canada. This year, Intrinzic developed “The Power of Safe Choices,” a campaign that called upon workers, families and friends to show how their choices, decisions and behaviors make everyone stronger and safer, together. The overall message focused on the impact of safety—how it extends far beyond job sites and corporations—while the campaign activation highlighted the choices and actions workers can take every day to create a safer work environment for not only themselves, but for those on the jobsite and beyond.
To create safe work environments — workers, employees and leaders must recognize two things: the importance of actively making safe choices each and every day, and the significant impact those choices have on their colleagues, companies, families and friends. We brought these two ideas together in one story that spoke to the collective impact of an individual’s safe choices.