The ongoing challenges for Safety Week are:
-Spreading key safety messages beyond the C-suite.
-Increasing overall awareness of the program throughout the industry and beyond, reaching partners and families.
-Creating a unified theme behind an overarching safety message that inspires and engages audiences, from craft workers on job sites to employees and leaders in front offices.
For 2017, we continued our previous year’s work to bring strategy together with visual and verbal elements so that the Safety Week story connected with audiences throughout the industry and motivated them to action. This approach began to establish Safety Week as a conduit of construction safety resources, best practices and expertise.