The company’s revised brand brings the brand attributes to life through heroic photography featuring the people that do the work and embody the spirit of the organization. The brand is also expressed through typography that combines a bold angular typeface with a hand-drawn script. Revised primary logos, secondary badge, a seal and an updated color palette completes the visual branding.
The new Prus website showcases the brand visually and verbally while continuing to serve as a sales tool for the company. Developed with Squarespace, the Prus communication team can make updates to keep the site fresh and respond to business needs.