[Personal Stylist Nora Fink](http://www.norafink.com/) is all about having fun, looking good and feeling great. That’s the fresh, energetic attitude she brings every day to her clients. Nora offers a variety of professional services ranging from personal styling to corporate consulting to even fashion camps for teens. Through the years, we’ve partnered with Nora on variety of initiatives aimed at growing her business, including website design, media relations and content creation.
This past year, Nora’s business has expanded to include two physical spaces. While she still maintains an office downtown, making her easily accessible to corporate clients, she also offers a one-of-a-kind [showroom](http://www.norafink.com/personalstylingshowroom/) experience in the heart of Montgomery, one of the Cincinnati’s vibrant suburbs.
We’re pleased to share an inside look at her business and the advice she would share with other entrepreneurs.
####HOW HAS YOUR BUSINESS CHANGED SINCE INCEPTION?
We opened [an appointment-only showroom](http://www.bizjournals.com/cincinnati/news/2015/10/30/cincinnati-s-executive-stylist-takes-the-next-step.html) for our clients to give them a luxurious shopping experience. This experience is totally unlike traditional retail as we are not a store.
####HOW DO YOU REMAIN INSPIRED?
We’re inspired to help eliminate textile waste. We do this by helping our clients buy the right pieces, care for them properly and feel great in all the clothes they own.
####WHAT DO YOU FEEL HAS BEEN YOUR MOST SUCCESSFUL MARKETING STRATEGY?
We believe three core strategies have made the business successful:
- Having a perfectly designed website that answers all of our prospective clients’ questions before they ever contact us.
- Delivering impeccable customer service to our clients every time. Hence, we get almost all our clients from referrals.
- Chilling the hell out. The world is full of rules on top of rules. We do whatever will make the styling experience most enjoyable for our clients without rules or hard and fast policies. This could mean all sorts of things: splitting someone’s invoice into multiple, payments, driving a fashion camper home, ordering sushi for a client meeting us directly after work, delivering things to a person’s office, etc.
####WHAT ADVICE WOULD YOU SHARE WITH ASPIRING ENTREPRENEURS?
Too many would-be entrepreneurs do not take the plunge for two reasons:
- They over estimate risk.
- They think they need more start-up capital than they do because people love to over infrastructure things.
Start small and grow as you have business and money.
[National Entrepreneurship Month Spotlight: Jacquie Denny, Founder and Chief Development Officer of EBTH](http://intrinzicbrands.com/national-entrepreneurship-month-spotlight/)
[National Entrepreneurship Month: Spotlighting the spirit and perspectives of local business owners](http://intrinzicbrands.com/national-entrepreneurship-month/)