At Intrinzic, we believe in keeping up with the latest industry trends and best practices. In celebration of [Book Lovers Day](http://www.usatoday.com/story/life/entertainthis/2016/08/09/celebrate-book-lovers-day-these-treats/88313796/), we asked the team to share their most inspiring business-minded books. Here’s a list of those that rose to the top:
> [The New Rules of Marketing & PR](https://www.amazon.com/New-Rules-Marketing-PR-Applications/dp/1119070481/ref=sr_1_1?s=books&ie=UTF8&qid=1470058467&sr=1-1&keywords=the+new+rules+of+marketing+and+pr), by David Meerman Scott – This book, now in its fifth edition, is a great primer on ways social media and PR can (and should!) be used together in any contemporary marketing campaign. The book shows how marketers can combine smart strategy with digital tactics to build their brands. It’s an easy-to-follow guide I’ve used for clients and in PR classes I’ve taught.
*[Rob Pascquinucci](http://intrinzicbrands.com/team/rob-pasquinucci/), Content Strategist*
> [How to Think Like a Great Graphic Designer](https://www.amazon.com/New-Rules-Marketing-PR-Applications/dp/1119070481/ref=sr_1_1?s=books&ie=UTF8&qid=1470058467&sr=1-1&keywords=the+new+rules+of+marketing+and+pr), by Debbie Millman – My favorite quote in the book is “We must be communicators of the world. We must help other people see things. And of course, where you do that and how you do that must stay apace with your own life and evolution.” This quote has always resonated with me, because as commercial designers, we are often told to keep the consumer at the heart of our design, but without our own personal context and experiences to enrich our messages, the design would fall flat. The more generic and broad the communication, the less effective it becomes.
*[Sarah Eisenmann](http://intrinzicbrands.com/team/sarah-eisenman/), Associate Design Director*
> [Cradle to Cradle: Remaking the Way We Make Things](https://www.amazon.com/Cradle-Remaking-Way-Make-Things/dp/0865475873), By Michael Braungart – This book leaves you rethinking the approach to product development and focuses on the idea of working with the natural world versus against it (and the book is printed on synthetic “paper” – made solely out of plastic resins and inorganic fillers meaning it’s recyclable by conventional means).
*[Sarah Yanito](http://intrinzicbrands.com/team/sarah-yanito/), Account Manager*
> [Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation](https://www.amazon.com/Change-Design-Transforms-Organizations-Innovation/dp/0061766089), by Tim Brown – A great read about the importance of design thinking that can be used to create innovative business solutions that are applicable across industries.
*[Dave Townsend](http://intrinzicbrands.com//team/dave-townsend/), President*
What books would we find on your desktop?
### Discover More
[Celebrate Book Lovers Days with These Treats](http://www.usatoday.com/story/life/entertainthis/2016/08/09/celebrate-book-lovers-day-these-treats/88313796/)
[National Book Lovers Day 2016: 11 Books Being Made Into Movies This Fall](http://www.ibtimes.com/national-book-lovers-day-2016-11-books-being-made-movies-fall-2398921)