Category: Uncategorized

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Cincinnati Design Week:

For those who may have missed it, the [AIGA Cincinnati Design Week](http://cincinnatidesignweek.com/) event, [“Bending the Boundaries of Interface](http://cincinnatidesignweek.com/#openfieldcreative)," contained great nuggets of user interface (UI) thinking and strategy, which was shared by the panel of experts at [Openfield Creative](http://www.openfieldcreative.com/). The discussion challenged us to rethink our traditional definition of user interface and user experience (UX). Since interfaces are evolving so rapidly, we should approach UI in a broader sense, deciding how we can design a specific experience for someone, regardless of the interface or even lack there of. Here are five insights I compiled from the perspectives of the panel: #### 1. Approaching UX is...
Posted by Abby Otting
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Constructive Criticism:

Marketing, advertising – and more broadly, creativity – is a tough business. Clients, users, audiences, co-workers and others subjectively review the work we create everyday. Feedback, both good and bad, is ubiquitous. In my role as the primary conduit between clients and creative, understanding how to give and get feedback is crucial to keeping both parties happy. Here are a few tips: ### Giving feedback Providing “good” feedback doesn’t have to be difficult. Sometimes client-service people are in a position to relay feedback from a client team and other times we’re advocating for the client position before sharing. In either case, three simple rules can...
Posted by Abby Otting
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Pursuing Intrapreneurship:

Cincinnati is quickly becoming known as a hotspot for startups. Around the city, startup support companies and inspirational conferences are the new norm. We are very familiar with the term “entrepreneurship” in this city, but what about “intrapreneurship?” When I learned that this year’s [Bold Fusion](http://hypecincinnati.com/bold-fusion/) topic would be intrapreneurship, I jumped at the opportunity to attend the conference. ### What is intrapreneurship? Intrapreneurers are disruptive. Not disruptive like that kid in class who prevented everyone from getting work done…Disruptive like bringing to light topics and ideas that a team might not have originally seen. They take the norm of the company - whether it...
Posted by Abby Otting
Branding Design Public Relations Uncategorized

Intrinzic Insightz:

At Intrinzic, we believe in keeping up with the latest industry trends and best practices. In celebration of [Book Lovers Day](http://www.usatoday.com/story/life/entertainthis/2016/08/09/celebrate-book-lovers-day-these-treats/88313796/), we asked the team to share their most inspiring business-minded books. Here's a list of those that rose to the top: > [The New Rules of Marketing & PR](https://www.amazon.com/New-Rules-Marketing-PR-Applications/dp/1119070481/ref=sr_1_1?s=books&ie=UTF8&qid=1470058467&sr=1-1&keywords=the+new+rules+of+marketing+and+pr), by David Meerman Scott - This book, now in its fifth edition, is a great primer on ways social media and PR can (and should!) be used together in any contemporary marketing campaign. The book shows how marketers can combine smart strategy with digital tactics to build their brands. It’s an easy-to-follow guide I’ve used...
Posted by Abby Otting
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Discovering One of the Key Traits of Today’s Successful Marketer:

By the time I moved into my second marketing job, I thought I knew exactly what it took to be a successful marketer. I was working full-time, having success in media relations at a small Cincinnati agency, achieving goals for my clients and winning new business for my integrated team. I was even so bold to write a short presentation for college seniors about everything they needed to know after graduation. As far as I could tell, a combination of tenacity, fearlessness and the ability to [ask good questions](https://intrinzicbrands.com/taking-the-agency-client-relationship-to-the-next-level/) was all a person really needed to stand out as a marketer. Up until that time,...
Posted by Abby Otting
Coffee talk for career building
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Coffee talk for career building:

I was asked to be part of the inaugural [Trek Leadership Café](http://www.trekexecutivecoaching.com/page/leadership-cafe.aspx) in 2012. It was a new concept in executive coaching – small group executive coaching sessions held in coffee shops serving up small bits of knowledge that can be applied at work that same day. Our coach assembled six women with different companies, functions, careers and ages. We were not a group who would have otherwise met or interacted which made for a really safe environment and actually helped us build trust more quickly. We brought our curiosity and our open minds, which leads me to the first lesson I learned: Be open...
Posted by Abby Otting
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Our annual client appreciation event:

At Intrinzic, we believe in working hard, but we also believe in stepping away from our desks and making time to celebrate our work, our terrific partners and the clients we have the opportunity to serve. As part of this mentality, we chose to honor our relationships and showcase our work at an annual appreciation event. This year, we combined two things we love: fine work and fine wine. At the event, guests were invited to mingle through our Newport on the Levee office space and explore themed rooms. Showcases of work were grouped with food and drink pairings that piqued interest and encouraged conversation....
Posted by Abby Otting
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Selling a city the Nashville way:

Nashville, Tenn. is the new hub and melting pot of Millennials near and far, and from a marketing perspective, it’s become one case to note. I like to refer to it as the new Chicago. It has become more than home to the [Grand Ole Opry](http://www.opry.com/) and country music. Marketers have worked their magic and made it more. My personal love for Nashville started eight years ago. Facebook’s memory feature recently reminded me of the wonderful senior trip I took there. This trip started it all, but over the last five years, Nashville has become my home away from home, the place where I got...
Posted by Abby Otting
Making the Most of Instagram
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Making the most of Instagram:

By Kara Svenson - Marketing Communications Co-op With so many new and rising social media platforms, it can be overwhelming to pick which channels to focus on. One excellent platform is Instagram. With more than [400 million monthly active users](https://business.instagram.com) and 3.5 billion likes daily, Instagram proves to be an exceptional way to connect with your customers. #### How do you know if Instagram is a good fit for your business? Is a large portion of your target segment Millennials? If so, you should consider Instagram. [26 percent of Millennials](https://www.americanpressinstitute.org/publications/reports/survey-research/millennials-social-media/) use Instagram on a daily basis and it is growing in popularity every day. Instagram...
Posted by Abby Otting
How to make your content work harder
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How to make your content work harder:

Like dandelions popping up on lawns in the spring, we’re seeing more and more brands – both B2B and B2C – producing more (and more) content. [Recent studies](http://www.ragan.com/Main/Articles/49038.aspx) confirm this, but it leads to a question – does more content equal more action? By “action,” I mean brand engagement, interest and, ultimately sales. The simple answer is no – lazy content that isn’t compelling won’t lead to action. This means you need make sure what you produce stands out and truly represents your brand. Here are three ways to develop compelling content in your organization: #### 1. Go behind the scenes. I remember visiting the...
Posted by Abby Otting

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