Category: Our View

Our View

Chapter 1: The most powerful brands are building a new kind of relationship with customers

[vc_row][vc_column][vc_column_text] The most powerful brands are building a new kind of relationship with customers. When you think about brands in your life that you love, you see companies that are pursuing the same interests you care about.   If you look at your circle of friends, your closest colleagues at work, the people you associate with in your neighborhood, you’ll see something you may not expect: yourself. We are drawn to people who think like us, act like us, have the same interests as us because it helps create a sense of confidence in ourselves and our world. This basic human response is not just...
Chris Heile
Posted by Chris Heile

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