Category: Digital

Branding Content Marketing Digital Social Media

Creepy or Convenient:

Svedka Vodka is embracing the “creepy” this Halloween season in their latest “Banner Ad Curse” campaign. Exploiting the negative sentiment associated with online advertising, they are utilizing a tongue-in-cheek, data-driven approach to reach their target audience through videos and banners. If a user has engaged with Svedka, is engaged with the vodka category or is a data “look-a-like” with one of their customers, they’re likely being stalked by these ads and I love it. Svedka Vodka's "Banner Ad Curse" campaign. Why do I love this approach when razor companies, wedding vendors, food delivery services, investment companies, and jewelry are doing the same thing, following me...
Abby Otting
Posted by Abby Otting
Design Design Thinking Digital Uncategorized Workplace Productivity

Collaboration Starts With You:

In the world of Web, designers and developers are both digital problem solvers with two very different approaches to their craft. When the two are truly collaborating, the results can be impressive—meaningful user experiences driven by clear purpose, which can be implemented, measured, and inspire action. As a digital designer and the director of the web process at my agency, I’ve benefited from a close working relationship between design and development and I know firsthand how much more impact my work can have when I grow a solid partnership with my developer. But, as with any type of collaboration, the trick is to overcome the...
Sarah Eisenman
Posted by Sarah Eisenman

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