Category: Design

Pantone of the year ultra violet
Branding Design

Pantone’s Color of the Year is Pretty…Ultra:

Every year Pantone, the “world-renowned authority on color” sends a team to scour the globe for emerging design trends to inform their release of the color of the year. While many companies use it as a marketing ploy to sell “limited edition” lipsticks and accessories, it’s undeniable that the psychology of color is one of the most powerful tools that influences our everyday lifestyles and purchasing habits. For me, as a designer, Pantone’s color system is a part of my everyday life and their decision is a welcomed opportunity for inspiration. Color is so much more than an arbitrary decision but rather a form of...
Savannah Heekin
Posted by Savannah Heekin
Advertising Branding Design Uncategorized

The Best Innovations Grow From Your Roots:

When Barney Kroger opened his first grocery store in 1883—The Great Western Tea Company—it wasn’t long before he started rapidly expanding his enterprise. Within a few short years he owned 4 stores. Twenty years later, it was 4o, plus a factory in Cincinnati, Ohio. Barney Kroger’s success was the result of a shrewd knack for innovation that he started honing at the age of 13, when he left school to help his family through a period of financial hardship. There’s no doubt that experience contributed to his notorious drive to win. Beginning with a job selling coffee and tea door-to-door, Kroger developed an innate understanding...
Sarah Eisenman
Posted by Sarah Eisenman
Branding Design Design Thinking Uncategorized

YOU ARE HERE:

Getting my driver’s license was one of the more terrifying days of my life—and let’s be honest, my parents’ lives, as well. Not because I finally had the freedom to hit the open road at the ripe old age of 16, but because I knew that it was the beginning of the end of being eternally “lost.” I have always been what my family calls "directionally challenged," even with my keen visual sense of the world around me. Getting in the car with me behind the wheel is nothing short of an adventure—for the passenger, obviously. People can’t just tell me to “head north” or...
Sarah Fry
Posted by Sarah Fry
Branding Design

You Had Me At Why:

Earlier this year, Intrinzic kicked off work with the 2017 class at the Brandery, a four-month accelerator program in Cincinnati for startups selected via a competitive application pool. As a brand mentor, we were paired with a startup company to provide branding and marketing advice and resources as they worked towards their pitch to investors. We were matched with a Brandery startup through a speed dating exercise where we had 15 minutes with each company for them to introduce themselves and their idea and for us to explain what we do. We each then ranked our top picks and were paired accordingly. My colleagues and...
Katie Peters
Posted by Katie Peters
Design Design Thinking Digital Uncategorized Workplace Productivity

Collaboration Starts With You:

In the world of Web, designers and developers are both digital problem solvers with two very different approaches to their craft. When the two are truly collaborating, the results can be impressive—meaningful user experiences driven by clear purpose, which can be implemented, measured, and inspire action. As a digital designer and the director of the web process at my agency, I’ve benefited from a close working relationship between design and development and I know firsthand how much more impact my work can have when I grow a solid partnership with my developer. But, as with any type of collaboration, the trick is to overcome the...
Sarah Eisenman
Posted by Sarah Eisenman
Branding Design Uncategorized Video Workplace Productivity

One perfect shot:

Imagine: you’ve gathered the perfect team. The weather is forecasted to be partly cloudy in the low 70s. The models are all on time. The food is ordered. The equipment is set up and working properly. The subject matter—a mint condition 1967 Ford Mustang is…uh oh. Where’s the car? If one piece of this delicate puzzle is missing, the whole photoshoot could fall apart. Tens of thousands of dollars to capture these few shots, and it could all go down the drain. Try again tomorrow? Well, the photographer is booked tomorrow, it looks like it is supposed to rain, and we have six other shots...
Abby Otting
Posted by Abby Otting
Design Design Thinking

Branding shouldn’t be a puzzle…

As a creative, I am constantly searching for meaningful inspiration. When I came across the Clemens Habicht Color Puzzles, in which each jigsaw piece is an individual color that must be placed exactly in relation to every other color, I thought it would make a perfect collaborative challenge for the Intrinzic design team. After all, putting together the pieces of a brand is like putting together the pieces of a complex puzzle. It takes the ability to fuse science and method with creativity and innovation, with the goal of communicating and visualizing a strategic and compelling point of view. Our mission at Intrinzic everyday is...
Abby Otting
Posted by Abby Otting
Design Design Thinking

Staying Inspired:

As a graphic designer, my job hinges on creativity. Staying inspired can be an exhausting and daunting task. I have found that being inspired doesn’t necessarily rely on waiting for inspiration to hit, but actively searching for it…in other words, staying motivated to be inspired. When I am feeling the pressure to be inspired, I have found that I can replenish my creative juices before they run dry by incorporating three simple practices into my routine. ### 1. Never stop learning. My peers are my biggest source of motivation. This industry is constantly evolving at a rapid pace. By staying on top of what others...
Abby Otting
Posted by Abby Otting
Branding Design

The Bold Fusion Experience:

As a designer, I’m constantly reminded how important it is to stay inspired, which can sometimes be much easier said than done. Sure, you can check out the local art museum or go on a hike, but for me, I’ve found the most valuable inspiration comes from simply listening. Listening to other people’s stories of the battles they’ve endured throughout their careers — triumphs and failures, struggles and victories, the pretty and the ugly. Recently, I was lucky enough to attend [Bold Fusion](http://hypecincinnati.com/bold-fusion/), Cincinnati’s largest [young professionals summit](https://www.facebook.com/HYPECincinnati/photos/?tab=album&album_id=10154660712435827), where I was able to do exactly that — listen. I was excited to surround myself with...
Abby Otting
Posted by Abby Otting
Branding Design Public Relations Uncategorized

Intrinzic Insightz:

At Intrinzic, we believe in keeping up with the latest industry trends and best practices. In celebration of [Book Lovers Day](http://www.usatoday.com/story/life/entertainthis/2016/08/09/celebrate-book-lovers-day-these-treats/88313796/), we asked the team to share their most inspiring business-minded books. Here's a list of those that rose to the top: > [The New Rules of Marketing & PR](https://www.amazon.com/New-Rules-Marketing-PR-Applications/dp/1119070481/ref=sr_1_1?s=books&ie=UTF8&qid=1470058467&sr=1-1&keywords=the+new+rules+of+marketing+and+pr), by David Meerman Scott - This book, now in its fifth edition, is a great primer on ways social media and PR can (and should!) be used together in any contemporary marketing campaign. The book shows how marketers can combine smart strategy with digital tactics to build their brands. It’s an easy-to-follow guide I’ve used...
Abby Otting
Posted by Abby Otting

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