Category: Branding

Branding Design Uncategorized Video Workplace Productivity

One perfect shot:

Imagine: you’ve gathered the perfect team. The weather is forecasted to be partly cloudy in the low 70s. The models are all on time. The food is ordered. The equipment is set up and working properly. The subject matter—a mint condition 1967 Ford Mustang is…uh oh. Where’s the car? If one piece of this delicate puzzle is missing, the whole photoshoot could fall apart. Tens of thousands of dollars to capture these few shots, and it could all go down the drain. Try again tomorrow? Well, the photographer is booked tomorrow, it looks like it is supposed to rain, and we have six other shots...
Posted by Intrinzic
Branding Uncategorized

Is your brand afraid of the dark?

Fear is a powerful thing. And if you’re not careful, it can become debilitating. It can also become a benchmark for opportunities you never knew existed. I found this out when I stepped foot onto the stage for my very first dance recital when I was a little girl. I was terrified of the enormity of the audience (which was probably about 10 people), of messing up, and of freezing on stage. But none of those things happened. The recital went as smoothly as any toddler recital could go, and I would go on to repeat the harrowing act countless times as I danced my...
Posted by Katie Peters
Branding

The Brand Recipe Box:

Since its launch seven years ago, Pinterest has revolutionized the ways we share baking and recipe inspiration. The app keenly harnessed peoples’ desire for pretty pictures and the sensorial nature of food photography became a driver of the platform. Taking a cue from Pinterest, content creators such as Buzzfeed’s Tasty optimized the “how to” video for social, depicting mouthwatering kitchen creations as so quick and easy to assemble that you can’t not want to at least give them a try just once. If you look at recipe books I owned pre-Pinterest, you will find post-it tabs of tried and true recipes to use again, along...
Posted by Michelle Kolenz
Branding

You’ve got to laugh a little…

The minute I graduated from college I could feel the seriousness of life begin to creep in. I needed a job, and for that I needed a car. Sitting in the dealership, I stared at the stack of papers in front of me, realizing that, yes, I actually had to read them and try to understand them. This would be the first time in my life my signature would really hold me to something. And the rest of my life was probably going to be filled with documents I might struggle to understand. This first moment of “adulting” (there have been many others since) felt...
Posted by Savannah Heekin
Branding

The Undeniable Magnetism of Brand Culture:

Customers today are skeptics. Who can blame us? In the last ten years, we’ve lived through the largest economic downturn since the Great Depression. People feel they’ve been burned by our financial and government institutions. For brands, the Great Recession was the final nail in the coffin of smoke and mirrors marketing. Nearly 10 years later, I think marketing has changed for the better. The internet of things has brought people access to unprecedented information, giving us more power in the choices we make about what to buy. Now, the most successful brands are those that are deeply in touch with who they are and...
Posted by Wendy Vonderhaar
Branding

Beware the Groundhog’s Shadow:

Rarely does a single movie change the lexicon of the American culture. But Bill Murray’s popular ’90s film gave an entirely new meaning to the term Groundhog Day. The drudgery of repeating the same events over and over again is an unhappy warning to people who find themselves caught in an endless loop of life. In the movie, Groundhog Day is portrayed as a sort of hell. And it is. But nowhere are the prospects of Groundhog Day more apparent than in marketing and advertising. For decades, our industry was built on the sturdy rock of consistency and familiarity. We built brands that lasted, icons that endured. Consistency of product and experience was the secret...
Posted by Chris Heile
Branding Uncategorized

National Entrepreneurship Month Spotlight:

Meggan Sulfsted puts careful consideration into curating the most enjoyable experience for shoppers at her Madeira boutique, Camargo Trading. She wants her guests to leave feeling like they were greeting with a warm smile, sensational sights and endless lifestyle inspiration. Did we mention, they even get to enjoy her homemade Christmas cookies while shopping the store during the holiday season? While Camargo Trading has solidified a spot on the local must-shop list, Meggan thought she could do more to strengthen her brand. She wanted to refine the brand’s presence in the marketplace, so we partnered with Meggan to explore opportunities to enhance the store’s digital footprint...
Posted by Intrinzic
Branding

Three ways to find your competitive advantage:

These days, it seems like your competitive advantage is getting smaller and smaller every day. You have to compete harder for every win, cutting margins just to stay competitive. You know that you have a better product or a better service that makes working with you worth the price? Here are three ways: ###Look Inside The choices that you and your employees makes each day, the practices that you put in place to drive your team to achieve excellence, reflect a company’s beliefs, values and aspirations. These are the foundation of culture, and therefore the foundation of your point of difference. Before you can truly...
Posted by Rob Pasquinucci
Branding

Halloween Marketing Campaigns:

Let’s face the scary truth — while Halloween is one of the most anticipated holidays of the year, many brands find themselves playing to the trends and putting their name out there in a world of overflowing fall clichés. It’s hard to blame them though. With pumpkin spice-flavored everything, flannel in all directions and the obligatory bird's-eye-view photo of boots in the leaves, what’s not to love? But what about campaigns that focus on the spirit of Halloween itself? Sure, most brands don’t have a tone of voice that fits a scary movie script or [a color palette that resembles the Halloween norm](https://intrinzicbrands.com/why-purple/), but there...
Posted by Courtney Morgan
Branding

Intrinzic Insightz:

'Tis the season…for all things pumpkin! Every fall, more and more companies introduce a seasonal spin on their core offerings. We’ve seen the good (the PSL), the bad (pumpkin Pringles) and the ugly (pumpkin spice toothpaste) when it comes to brands rolling out a pumpkin product. While some fall flat, there are several that integrate well into the brand. In honor of the official kickoff of the season, we thought we’d focus this week's edition of Intrinzic Insightz on pumpkin promotions that seamlessly connect back to the brand and are a smart strategic move on behalf of the company. > I think [Sam Adams](https://www.samueladams.com/craft-beers/harvest-pumpkin-ale) has...
Posted by Abby Otting

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