Category: Branding

Branding Public Relations

Don’t Buy This Jacket

How Patagonia Provides a Map to Brand Authenticity For those who’ve never stepped foot in an REI store or aspire to climb a rock face, Patagonia is a brand of outdoor gear that traces its roots back to the 1970s, when it started making mountain climbing gear. The company has long supported environmental activism, and created waves with a strikingly honest 2011 Black Friday ad campaign suggesting that purchasing less stuff — including Patagonia products — could benefit the environment. The ad copy goes on to spell out what resources go into making one of its bestselling jackets, including 135 liters of water and 20...
Rob Pasquinucci
Posted by Rob Pasquinucci
Branding

What’s hard at first, messy in the middle and gorgeous at the end?

Is it time for your brand’s visuals to change? Change often hits us from behind. And it’s usually either inevitable or beyond our control. Change is everywhere; in our personal lives, in our professional lives, and in our brands’ lives. I’ll personally be confronting one of the biggest changes of my life this August when I prepare for my first child to enter this world, joining my husband, myself, and her or his eldest sibling: our perfect goldendoodle, Indie. No matter if you are going through a slow change, small change or life-altering change, it’s important to adjust to the new normal. Life transitions can...
Sarah Fry
Posted by Sarah Fry
Branding Design Thinking

The Time for Change? Always.

Is your brand’s story ready for a new season? Spring fever. I’m feeling it. Aren’t you? That tingle of excitement, anticipation and wanderlust started rising in late March and is in full force now that the solstice is getting near. It can’t be helped—we’re biologically incapable of resisting the warmth of rising temperatures and the energy that comes with longer, light-filled days. The lush greenness of the natural world has made itself known, and the earth has recreated herself one more time, a new and incredible variation on a beloved theme. This desire for change usually has me re-evaluating everything from the trivial to the...
Abby Otting
Posted by Abby Otting
Business
Branding

What is a Brand Collaborative?

It’s been nearly 20 years since I started Intrinzic and embarked on the exciting journey of managing a brand and marketing firm. During that time, we have worked with many clients on a variety of marketing challenges and have probably rebranded more than 100 companies. You could say we’ve had some time to perfect our craft and master what works the best along the way. In all those years, the end game hasn’t changed: develop a brand that captures the spirit and essence of an organization and find alignment between a company’s culture and their customer’s needs and aspirations. What has changed is how we...
Wendy Vonderhaar
Posted by Wendy Vonderhaar
Pantone of the year ultra violet
Branding Design

Pantone’s Color of the Year is Pretty…Ultra:

Every year Pantone, the “world-renowned authority on color” sends a team to scour the globe for emerging design trends to inform their release of the color of the year. While many companies use it as a marketing ploy to sell “limited edition” lipsticks and accessories, it’s undeniable that the psychology of color is one of the most powerful tools that influences our everyday lifestyles and purchasing habits. For me, as a designer, Pantone’s color system is a part of my everyday life and their decision is a welcomed opportunity for inspiration. Color is so much more than an arbitrary decision but rather a form of...
Savannah Heekin
Posted by Savannah Heekin
Branding Design Thinking Uncategorized

Look What We Can Do When We Do It Together:

Human connection. It’s the moment where magic happens. Our desire for it leads us to new people and ideas, and brings us back to the ones we love. It expands our minds and our perspectives, inspires us to bridge the unknown, and reveals the hearts of others. Connection drives collaboration. But this powerful force doesn’t just happen. It must be practiced, promoted, and celebrated. This holiday season, Intrinzic is celebrating the connections we’ve made this year, collaborating with brands of all types and sizes. From non-profits and start-ups, to universities and global corporations, we’ve met advocates, educators and entrepreneurs who have inspired us to create...
Dave Townsend
Posted by Dave Townsend
Branding

Reach Out and Make That Connection:

“We are all connected by a thousand invisible threads and along these sympathetic fibers, our actions run as causes and return to us as results.” We found this quote while brainstorming our holiday activities here at Intrinzic and it immediately struck a chord with our entire team. On first reading, I fell in love with it. Not only do I think it captures the best things about this time of year, it also captures the essence of the collaborative culture of the agency. This quote is both inspirational and a very elegant statement about the power of collaboration, the connection between people that creates…something, anything....
Dave Townsend
Posted by Dave Townsend
Branding

Is data the solution or the problem?

There’s little question that technology has changed the entire dynamic of the marketing industry. The influx of data, along with behavioral retargeting, has allowed brands to communicate a desired message to a desired audience with extreme precision. What isn’t so clear is the impact these changes have had on the relationship between brands and their consumers. In fact, what once looked like the opening of the floodgate of opportunity is actually leading to the rapid erosion of brand value. The branding industry has evolved from “target marketing” to what essentially qualifies as high-level engineering. This should mean that brands are more relevant and therefore more...
Chris Heile
Posted by Chris Heile
Branding Design Design Thinking Uncategorized

YOU ARE HERE:

Getting my driver’s license was one of the more terrifying days of my life—and let’s be honest, my parents’ lives, as well. Not because I finally had the freedom to hit the open road at the ripe old age of 16, but because I knew that it was the beginning of the end of being eternally “lost.” I have always been what my family calls "directionally challenged," even with my keen visual sense of the world around me. Getting in the car with me behind the wheel is nothing short of an adventure—for the passenger, obviously. People can’t just tell me to “head north” or...
Sarah Fry
Posted by Sarah Fry
Branding Content Marketing Digital Social Media

Creepy or Convenient:

Svedka Vodka is embracing the “creepy” this Halloween season in their latest “Banner Ad Curse” campaign. Exploiting the negative sentiment associated with online advertising, they are utilizing a tongue-in-cheek, data-driven approach to reach their target audience through videos and banners. If a user has engaged with Svedka, is engaged with the vodka category or is a data “look-a-like” with one of their customers, they’re likely being stalked by these ads and I love it. Svedka Vodka's "Banner Ad Curse" campaign. Why do I love this approach when razor companies, wedding vendors, food delivery services, investment companies, and jewelry are doing the same thing, following me...
Abby Otting
Posted by Abby Otting

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