Category: Branding

Business
Branding

What is a Brand Collaborative?

It’s been nearly 20 years since I started Intrinzic and embarked on the exciting journey of managing a brand and marketing firm. During that time, we have worked with many clients on a variety of marketing challenges and have probably rebranded more than 100 companies. You could say we’ve had some time to perfect our craft and master what works the best along the way. In all those years, the end game hasn’t changed: develop a brand that captures the spirit and essence of an organization and find alignment between a company’s culture and their customer’s needs and aspirations. What has changed is how we...
Wendy Vonderhaar
Posted by Wendy Vonderhaar
Pantone of the year ultra violet
Branding Design

Pantone’s Color of the Year is Pretty…Ultra:

Every year Pantone, the “world-renowned authority on color” sends a team to scour the globe for emerging design trends to inform their release of the color of the year. While many companies use it as a marketing ploy to sell “limited edition” lipsticks and accessories, it’s undeniable that the psychology of color is one of the most powerful tools that influences our everyday lifestyles and purchasing habits. For me, as a designer, Pantone’s color system is a part of my everyday life and their decision is a welcomed opportunity for inspiration. Color is so much more than an arbitrary decision but rather a form of...
Savannah Heekin
Posted by Savannah Heekin
Advertising Branding

Super Bowl LII Advertising:

In our era of on-demand television, the Super Bowl is one of the few cultural events Americans still collectively watch as it unfolds across their big screens on the first Sunday night in February. On the field, the teams drive the narrative—and it’s on them to determine whether the night ends in an overtime nailbiter or a blowout dud. But, after the game (unless your team is the winner), the stories we remember best are the ones that frame the game—the commercials. With NBC charging an estimated $5 million per 30 second spot for Super Bowl LII, brands are under incredible pressure to get their...
Dave Townsend
Posted by Dave Townsend
Advertising Branding Design Uncategorized

The Best Innovations Grow From Your Roots:

When Barney Kroger opened his first grocery store in 1883—The Great Western Tea Company—it wasn’t long before he started rapidly expanding his enterprise. Within a few short years he owned 4 stores. Twenty years later, it was 4o, plus a factory in Cincinnati, Ohio. Barney Kroger’s success was the result of a shrewd knack for innovation that he started honing at the age of 13, when he left school to help his family through a period of financial hardship. There’s no doubt that experience contributed to his notorious drive to win. Beginning with a job selling coffee and tea door-to-door, Kroger developed an innate understanding...
Sarah Eisenman
Posted by Sarah Eisenman
Branding Design Thinking Uncategorized

Look What We Can Do When We Do It Together:

Human connection. It’s the moment where magic happens. Our desire for it leads us to new people and ideas, and brings us back to the ones we love. It expands our minds and our perspectives, inspires us to bridge the unknown, and reveals the hearts of others. Connection drives collaboration. But this powerful force doesn’t just happen. It must be practiced, promoted, and celebrated. This holiday season, Intrinzic is celebrating the connections we’ve made this year, collaborating with brands of all types and sizes. From non-profits and start-ups, to universities and global corporations, we’ve met advocates, educators and entrepreneurs who have inspired us to create...
Dave Townsend
Posted by Dave Townsend
Branding

Reach Out and Make That Connection:

“We are all connected by a thousand invisible threads and along these sympathetic fibers, our actions run as causes and return to us as results.” We found this quote while brainstorming our holiday activities here at Intrinzic and it immediately struck a chord with our entire team. On first reading, I fell in love with it. Not only do I think it captures the best things about this time of year, it also captures the essence of the collaborative culture of the agency. This quote is both inspirational and a very elegant statement about the power of collaboration, the connection between people that creates…something, anything....
Dave Townsend
Posted by Dave Townsend
Branding

Is data the solution or the problem?

There’s little question that technology has changed the entire dynamic of the marketing industry. The influx of data, along with behavioral retargeting, has allowed brands to communicate a desired message to a desired audience with extreme precision. What isn’t so clear is the impact these changes have had on the relationship between brands and their consumers. In fact, what once looked like the opening of the floodgate of opportunity is actually leading to the rapid erosion of brand value. The branding industry has evolved from “target marketing” to what essentially qualifies as high-level engineering. This should mean that brands are more relevant and therefore more...
Chris Heile
Posted by Chris Heile
Branding Design Design Thinking Uncategorized

YOU ARE HERE:

Getting my driver’s license was one of the more terrifying days of my life—and let’s be honest, my parents’ lives, as well. Not because I finally had the freedom to hit the open road at the ripe old age of 16, but because I knew that it was the beginning of the end of being eternally “lost.” I have always been what my family calls "directionally challenged," even with my keen visual sense of the world around me. Getting in the car with me behind the wheel is nothing short of an adventure—for the passenger, obviously. People can’t just tell me to “head north” or...
Sarah Fry
Posted by Sarah Fry
Branding Content Marketing Digital Social Media

Creepy or Convenient:

Svedka Vodka is embracing the “creepy” this Halloween season in their latest “Banner Ad Curse” campaign. Exploiting the negative sentiment associated with online advertising, they are utilizing a tongue-in-cheek, data-driven approach to reach their target audience through videos and banners. If a user has engaged with Svedka, is engaged with the vodka category or is a data “look-a-like” with one of their customers, they’re likely being stalked by these ads and I love it. Svedka Vodka's "Banner Ad Curse" campaign. Why do I love this approach when razor companies, wedding vendors, food delivery services, investment companies, and jewelry are doing the same thing, following me...
Abby Otting
Posted by Abby Otting
Branding

Culture-centric companies win in the experience economy:

It has been almost 20 years since Joseph Pine and James Gilmore introduced the business world to the idea of the “experience economy.” This idea—that audiences buy experiences over products or services—is more relevant today than it has ever been. Experience drives business and buying decisions regardless of whether you are selling to other businesses or to consumers. Experience is your brand whether you realize it or not. The person answering the phone, the technician who fixes the glitch, the way you send an invoice, or the shelf your product is currently sitting on are all aspects of the overall brand experience and they are...
Dave Townsend
Posted by Dave Townsend

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