Developing a pitch
Pitching for the business? New business meetings can be a delicate dance between agency and prospective client. Pitches usually are a combination of an agency’s capabilities mixed in with recommendations for the prospective client, delivered in a way to showcase the agency’s expertise, personality and passion for the work. But these meetings are more than just a showcase for the agency; they’re a chance for both parties to interview each other to see if the relationship is a good fit. Here are three questions you should consider asking the prospective client to ensure the work works for both parties. ###What did you like/not like about...