Z Blog

The foundation of building a brand starts with taking a new perspective. The world is constantly evolving, and with it, so are our thoughts and ideas. Our people share insights on various topics within the industry in hopes of discovering common bonds and sparking conversations.
Uncategorized

Three PR Truths in the Era of Fake News:

The traditional media environment is feeling more chaotic than ever, and with relatively cheap and easy access to social media, it’s tempting to ignore many tried and true public relations tactics, or to forget to integrate public relations with your other marketing strategies. But doing this takes away the added punch traditional PR can bring to your marketing. Here are tips to help boost your chances for earned media opportunities and leverage the power of integration: ####Know the news to make the news It’s PR’s golden rule, made more urgent in today’s hyperactive news cycles—keeping a pulse on the day’s events is the key to...
Stephanie West
Posted by Stephanie West
Branding Content Marketing Digital Social Media

Creepy or Convenient:

Svedka Vodka is embracing the “creepy” this Halloween season in their latest “Banner Ad Curse” campaign. Exploiting the negative sentiment associated with online advertising, they are utilizing a tongue-in-cheek, data-driven approach to reach their target audience through videos and banners. If a user has engaged with Svedka, is engaged with the vodka category or is a data “look-a-like” with one of their customers, they’re likely being stalked by these ads and I love it. Svedka Vodka's "Banner Ad Curse" campaign. Why do I love this approach when razor companies, wedding vendors, food delivery services, investment companies, and jewelry are doing the same thing, following me...
Abby Otting
Posted by Abby Otting
Branding

Culture-centric companies win in the experience economy:

It has been almost 20 years since Joseph Pine and James Gilmore introduced the business world to the idea of the “experience economy.” This idea—that audiences buy experiences over products or services—is more relevant today than it has ever been. Experience drives business and buying decisions regardless of whether you are selling to other businesses or to consumers. Experience is your brand whether you realize it or not. The person answering the phone, the technician who fixes the glitch, the way you send an invoice, or the shelf your product is currently sitting on are all aspects of the overall brand experience and they are...
Dave Townsend
Posted by Dave Townsend
Uncategorized

Let’s get real:

As humans, we like to celebrate the individuality, uniqueness and creativity of our family, friends and peers. We’re told to stay true to ourselves and develop the traits that best define our originality. But in a world full of social media platforms and trendy lifestyle blogs, how do we avoid comparing ourselves to others? How original is that seemingly perfect 20-something floral artist Instagrammer with a dream home and the ideal family, really? More importantly, how do we ensure we’re living our own, individual truths instead of imitating the facade that we see in our news feeds? Many people are facing these identity challenges individually....
Courtney Morgan
Posted by Courtney Morgan
Branding Design

You Had Me At Why:

Earlier this year, Intrinzic kicked off work with the 2017 class at the Brandery, a four-month accelerator program in Cincinnati for startups selected via a competitive application pool. As a brand mentor, we were paired with a startup company to provide branding and marketing advice and resources as they worked towards their pitch to investors. We were matched with a Brandery startup through a speed dating exercise where we had 15 minutes with each company for them to introduce themselves and their idea and for us to explain what we do. We each then ranked our top picks and were paired accordingly. My colleagues and...
Katie Peters
Posted by Katie Peters
Uncategorized

Overcoming the fear of presenting:

In Cincinnati, we just celebrated Design Week, an AIGA-sponsored event where creative come together to share insights, inspiration and stories. I was most excited to hear from keynote speaker Ashleigh Axios, whose resume is pretty incredible—in addition to working for some amazing companies, she was also the creative director for THE WHITE HOUSE. Axios started off the event by telling us that public speaking wasn’t her favorite thing to do—asking us to just laugh if she stumbles a bit, and letting us know that she was sure to warm up as the presentation went on. I didn’t expect that someone who presented to POTUS would...
Savannah Heekin
Posted by Savannah Heekin
Design Design Thinking Digital Uncategorized Workplace Productivity

Collaboration Starts With You:

In the world of Web, designers and developers are both digital problem solvers with two very different approaches to their craft. When the two are truly collaborating, the results can be impressive—meaningful user experiences driven by clear purpose, which can be implemented, measured, and inspire action. As a digital designer and the director of the web process at my agency, I’ve benefited from a close working relationship between design and development and I know firsthand how much more impact my work can have when I grow a solid partnership with my developer. But, as with any type of collaboration, the trick is to overcome the...
Sarah Eisenman
Posted by Sarah Eisenman
Uncategorized

The Universe Doesn’t Care About Your Brand:

My first encounter with the idea of “brand” as something more than just a logo was during a summer internship at PBS. My desk was in a storage room made into a makeshift office within the broadcaster’s Alexandria, Virginia headquarters. This was long before Google Alerts, and every morning I would scan through a stack of newspapers from major cities across the US for news about anything PBS. One of my duties was to compile the daily press clippings, make copies of them, and deliver them to the organization’s executives and the marketing leaders who worked in my division, Brand Management. The place was exactly...
Abby Otting
Posted by Abby Otting
Uncategorized

Channeling my inner entrepreneur:

I once was in a job interview, and the interviewer asked me, “What makes you different then anyone else that applies for this job? What sort of books do you read?” Needless to say a Nicholas Sparks novel wasn’t what he was looking for. He wanted to know, what do I do that continues to feed my curiosity and make me stand out among my peers? His question has stuck with me for years, as I’ve come to better understand the challenges of staying motivated and inspired as I work towards my career and life goals. For me, the boom in podcasts has made it...
Michelle Kolenz
Posted by Michelle Kolenz
Branding Design Uncategorized Video Workplace Productivity

One perfect shot:

Imagine: you’ve gathered the perfect team. The weather is forecasted to be partly cloudy in the low 70s. The models are all on time. The food is ordered. The equipment is set up and working properly. The subject matter—a mint condition 1967 Ford Mustang is…uh oh. Where’s the car? If one piece of this delicate puzzle is missing, the whole photoshoot could fall apart. Tens of thousands of dollars to capture these few shots, and it could all go down the drain. Try again tomorrow? Well, the photographer is booked tomorrow, it looks like it is supposed to rain, and we have six other shots...
Abby Otting
Posted by Abby Otting

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