Z Blog

The foundation of building a brand starts with taking a new perspective. The world is constantly evolving, and with it, so are our thoughts and ideas. Our people share insights on various topics within the industry in hopes of discovering common bonds and sparking conversations.
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Super Bowl ads

I’m not the biggest sports fan; in fact I don’t own a single piece of logo gear from any team. But, my brother-in-law is a huge Patriots fan, and sometimes you do things that take you out of your comfort zone for a good laugh and to make someone else happy. So, I went to our family’s Super Bowl party in full red, white and blue face paint. I made some strategic choices expecting a certain outcome, which luckily paid off – a happy brother-in-law and a Patriots win! Three of our nation’s biggest marketers also made strategic bets on their Super Bowl presence with...
Abby Otting
Posted by Abby Otting
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4K TV

Do you remember the first time you saw a gorgeous 1080p HDTV? Probably not, since our world is saturated with them at this point, but I can assure you were amazed. It was an incredible step up from the old box in the corner of your living room. It might seem like the 1080p standard is still relatively new, but it’s actually been about 10 years since it was introduced into the mainstream. In today’s fast-moving world, that’s ancient. Now it’s time to make room for the next big thing: enter 4K (Ultra HD). I’m not going to lie… 4K is beautiful. Check out the...
Abby Otting
Posted by Abby Otting
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Color of the year

Pantone has announced Marsala as Pantone Color of the Year 2015 — or for the more technical people out there, Pantone 18-1438. Straddling the line between deep rich reds and earthy browns, Marsala is a color that is linked to beautiful natural clays used to create ancient pottery, paints and fine Italian wines. Coming after Radiant Orchid, Pantone Color of the Year 2014, Marsala provides the rich natural sophistication that is perfectly on-trend right now. Here are four tips for incorporating Marsala into your work for 2015: 1. ####Pairing Marsala When using Marsala, it works well to pair with warm hues such as browns, dark...
Abby Otting
Posted by Abby Otting
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Business on Facebook

By now, most businesses have a Facebook presence. Gone are the days when people picked up the phone book to find out more about a store or service. People are quickly checking Facebook to look up information. While businesses have accomplished the task of setting up a page, I often see flaws when they publish content. Here are eight quick tips to ensure your Facebook business posts always look polished and professional: 1. ####Tagging their page When mentioning another organization or business that also has a Facebook page in your post, tag their page by using “@” (e.g., @Intrinzic). Once the post is published, the...
Abby Otting
Posted by Abby Otting
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Grow through involvement

Looking back on my past four and a half years of college, I honestly can’t remember a time where I didn’t have at least one meeting a week. Now in my fifth and final year for my victory lap as a student in the co-op program, I find myself appreciative of those stressful and tiring weeks. Those weeks are where I experienced professional and personal lessons, grew an immense network, had fun and developed into the woman I am today: confident and ready to take on the real world. It’s important to get involved for that very reason. You can only learn so much from...
Abby Otting
Posted by Abby Otting
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Design and technology

With the exponential growth of technology and all the devices it brings into our lives, designers can become overwhelmed or even dismissive of the possibilities. We have a tendency to repeat routines, reopen old files and ground ourselves with what is comfortable. We take on favorite typefaces and use them ad nauseam. We recondition the same color palettes and treatments of line and pattern in order to assure ourselves that our work is on point. We become so comfortable with our design habits that it can take quite a bit to break us of them, so when a new technology is introduced, or a new...
Abby Otting
Posted by Abby Otting
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PDFs

Invented by Adobe, the PDF (which – bonus fact – stands for “portable document format”) has been in existence for over two decades and its popularity continues grow. No doubt many of us are reading and writing PDFs on a regular basis. However, many users may be under the impression that all PDFs are created equal, but this could not be further from the truth! ###PDF Basics Most PDFs contain static content. However, PDF files can contain a mixture of content including static content, clickable links, data form fields, video and audio. Users enable various levels of security to limit access to specific users as...
Abby Otting
Posted by Abby Otting
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Developing a pitch

Pitching for the business? New business meetings can be a delicate dance between agency and prospective client. Pitches usually are a combination of an agency’s capabilities mixed in with recommendations for the prospective client, delivered in a way to showcase the agency’s expertise, personality and passion for the work. But these meetings are more than just a showcase for the agency; they’re a chance for both parties to interview each other to see if the relationship is a good fit. Here are three questions you should consider asking the prospective client to ensure the work works for both parties. ###What did you like/not like about...
Abby Otting
Posted by Abby Otting
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Technology phases

There’s a show I’ve been watching on PBS called *How We Got to Now*. Each week, the series tells stories of small inventions by often unheard of and seemingly crazy pioneers that lead to the major innovations that forever changed our lives and society. In examining early technological revolutions like keeping time, manufacturing cold and recording sound, the show makes it abundantly clear that every one of these advances — which in history books appeared to happen all at once by a few well-know inventors — in fact occurred in painfully small and slow increments by a long list of forgotten heroes. What I found...
Abby Otting
Posted by Abby Otting
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Brand Journalism

Brands can learn a lot from journalism. My background, which includes freelance jobs at community newspapers and a six-month collegiate fellowship at USA TODAY, helps mold the inventive messages I create for brands big and small. So I’m happy that something intrinsic to my process has now become a bit of a fad. Sure, brands will never be completely free from objectivity or bias, and they probably won’t be the watchdogs a democratic society needs to keep people honest. However, what they can do – what they should do – is identify their audience and give them great, engaging pieces that tell impactful stories; even...
Abby Otting
Posted by Abby Otting

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