Author: Stephanie West

Find Your Social Match
Social Media

Find Your Social Match:

When it comes to social media, the big question in boardrooms today isn’t whether or not to go social, but how to reach the right audience on the right platform. Approximately 2 billion internet users are using social networks and these figures are still growing as mobile device usage and mobile social apps are increasingly adopted by consumers. With a number so large and a multitude of networks spanning Facebook to Pinterest to WhatsApp to LinkedIn and more, your target audience is somewhere in the count. So how do you engage when you also need to balance employee resources, budgets and time. To help answer...
Stephanie West
Posted by Stephanie West
Uncategorized

Three PR Truths in the Era of Fake News:

The traditional media environment is feeling more chaotic than ever, and with relatively cheap and easy access to social media, it’s tempting to ignore many tried and true public relations tactics, or to forget to integrate public relations with your other marketing strategies. But doing this takes away the added punch traditional PR can bring to your marketing. Here are tips to help boost your chances for earned media opportunities and leverage the power of integration: ####Know the news to make the news It’s PR’s golden rule, made more urgent in today’s hyperactive news cycles—keeping a pulse on the day’s events is the key to...
Stephanie West
Posted by Stephanie West
Uncategorized

Get S.M.A.R.T.E.R:

We all love celebrating quick wins, but are we celebrating the right wins? Playing softball in college for Northern Kentucky University, my personal “win” was hitting at least .300 every season; however, stepping back, my goal was just one piece of my team’s success equation. The real data point that mattered was the team edging out a win record great enough to move into the conference tournament and compete for the real prize – an NCAA tournament berth. As marketers we frequently have the chance to manipulate data to show a positive success story even if we’re on a losing team. My challenge to you...
Stephanie West
Posted by Stephanie West
Howto

Make Blog on WordPress Theme

In WordPress, your blog’s overall look (design) is determined by the theme you choose. When you first install WordPress, your self-hosted site uses a default theme that comes prepackaged with WordPress. Most people want to customize their design to make it their own.
Stephanie West
Posted by Stephanie West
News

Corporate WordPress Theme

Melinda is a professional-looking multi-purpose theme that is based from our very own tvda.pw site. Both responsive and retina ready, Corporate is built for businesses, portfolios, photographers, web apps, or general company site to promote your services. We've packed this theme with multiple features, such as video background, animation, social icons, and animated progress bars, making it one of our most flexible themes that caters to any type of user.
Stephanie West
Posted by Stephanie West

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