Author: Savannah Heekin

Pantone of the year ultra violet
Branding Design

Pantone’s Color of the Year is Pretty…Ultra:

Every year Pantone, the “world-renowned authority on color” sends a team to scour the globe for emerging design trends to inform their release of the color of the year. While many companies use it as a marketing ploy to sell “limited edition” lipsticks and accessories, it’s undeniable that the psychology of color is one of the most powerful tools that influences our everyday lifestyles and purchasing habits. For me, as a designer, Pantone’s color system is a part of my everyday life and their decision is a welcomed opportunity for inspiration. Color is so much more than an arbitrary decision but rather a form of...
Savannah Heekin
Posted by Savannah Heekin
Uncategorized

Overcoming the fear of presenting:

In Cincinnati, we just celebrated Design Week, an AIGA-sponsored event where creative come together to share insights, inspiration and stories. I was most excited to hear from keynote speaker Ashleigh Axios, whose resume is pretty incredible—in addition to working for some amazing companies, she was also the creative director for THE WHITE HOUSE. Axios started off the event by telling us that public speaking wasn’t her favorite thing to do—asking us to just laugh if she stumbles a bit, and letting us know that she was sure to warm up as the presentation went on. I didn’t expect that someone who presented to POTUS would...
Savannah Heekin
Posted by Savannah Heekin
Branding

You’ve got to laugh a little…

The minute I graduated from college I could feel the seriousness of life begin to creep in. I needed a job, and for that I needed a car. Sitting in the dealership, I stared at the stack of papers in front of me, realizing that, yes, I actually had to read them and try to understand them. This would be the first time in my life my signature would really hold me to something. And the rest of my life was probably going to be filled with documents I might struggle to understand. This first moment of “adulting” (there have been many others since) felt...
Savannah Heekin
Posted by Savannah Heekin

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