Author: Sarah Fry

Branding

What’s hard at first, messy in the middle and gorgeous at the end?

Is it time for your brand’s visuals to change? Change often hits us from behind. And it’s usually either inevitable or beyond our control. Change is everywhere; in our personal lives, in our professional lives, and in our brands’ lives. I’ll personally be confronting one of the biggest changes of my life this August when I prepare for my first child to enter this world, joining my husband, myself, and her or his eldest sibling: our perfect goldendoodle, Indie. No matter if you are going through a slow change, small change or life-altering change, it’s important to adjust to the new normal. Life transitions can...
Sarah Fry
Posted by Sarah Fry
Branding Design Design Thinking Uncategorized

YOU ARE HERE:

Getting my driver’s license was one of the more terrifying days of my life—and let’s be honest, my parents’ lives, as well. Not because I finally had the freedom to hit the open road at the ripe old age of 16, but because I knew that it was the beginning of the end of being eternally “lost.” I have always been what my family calls "directionally challenged," even with my keen visual sense of the world around me. Getting in the car with me behind the wheel is nothing short of an adventure—for the passenger, obviously. People can’t just tell me to “head north” or...
Sarah Fry
Posted by Sarah Fry
Uncategorized

Does your brand have muscle?

Strong, healthy brands aren’t the result of a one-time, herculean effort. They are living, breathing entities that build and change over time. And the ways in which we fuel and strengthen our bodies applies to brands as well. Just like exercise, you need to feed and strengthen your brand with ongoing strategic and tactical marketing activities. It’s a process, much like exercising. Is it time for brand bootcamp? How do you know if your brand is really in good shape? Here are 5 characteristics of a strong and healthy brand. If you’ve got these going for you, your brand definitely has muscle: A strong core...
Sarah Fry
Posted by Sarah Fry
Design Design Thinking

Branding shouldn’t be a puzzle…

As a creative, I am constantly searching for meaningful inspiration. When I came across the Clemens Habicht Color Puzzles, in which each jigsaw piece is an individual color that must be placed exactly in relation to every other color, I thought it would make a perfect collaborative challenge for the Intrinzic design team. After all, putting together the pieces of a brand is like putting together the pieces of a complex puzzle. It takes the ability to fuse science and method with creativity and innovation, with the goal of communicating and visualizing a strategic and compelling point of view. Our mission at Intrinzic everyday is...
Sarah Fry
Posted by Sarah Fry

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