Author: Intrinzic

Seasonal

Forget Resolutions…

As every year draws to a close and a new one begins, marketers begin to think about resolutions. This year, I would challenge marketers to think a little differently: make 2017 a year of action, instead of creating resolutions. The difference is all in the details. Resolutions are made, and then promptly forgotten. An action plan, however, can be executed against. You plan, prepare and get to work. Here’s how to get started: Pay attention. Keep an eye out for opportunity every day by paying attention: Pay attention to what your audience is doing and saying; pay attention to trends, competitors and events, and pay...
Intrinzic
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Moments that Spark Wonder:

There are moments in our lives that truly inspire us. Many of those moments happen around the holidays, when gifts and thoughtful gestures from family and friends impact our lives in ways we never imagined. This is the perfect time of year to stop and recognize the people, the generosity and the gifts that have made a lasting impression on our lives and sparked something powerful within us: a sense of wonder and inspiration that fuels our creative spirit. This spark is what influences everything we do in our lives and in the work we do for our clients. ### GIVING THE SPARK This week...
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Happy Holidays from Intrinzic!

The holidays can sometimes feel like a mad dash to the finish line—lots of preparation for a series of celebrations that go by so very fast. At Intrinzic, we’ve been focused on “sparking wonder” this holiday season—and that’s something that requires pausing to revel in the moments of joy that we’re sharing with our loved ones. For our final installment in our holiday blog series, we are celebrating those moments when the holiday rush slows and the true wonder of the season—the unconditional love of family and friends—is made clear. We wish you many of those moments, and a very happy holiday season this year....
Intrinzic
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Seasonal

Be The Light You Wish to See:

The 2016 holiday season is in mid-stream. As we ramp up the festivities, I always look for a moment to pause and think about what this time of the year really means—for me personally, and for our business. Here at Intrinzic, we honestly strive to be more than just a profit-driven enterprise. Certainly we want a good strong, sustainable stream of revenue, but we also want to be a fabulous place to work and a true contributor to the community around us. It seems almost cliché at this point, but we do want our purpose—Igniting the spark today that inspires tomorrow—to guide us. We work...
Intrinzic
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National Entrepreneurship Month Spotlight:

Meggan Sulfsted puts careful consideration into curating the most enjoyable experience for shoppers at her Madeira boutique, Camargo Trading. She wants her guests to leave feeling like they were greeting with a warm smile, sensational sights and endless lifestyle inspiration. Did we mention, they even get to enjoy her homemade Christmas cookies while shopping the store during the holiday season? While Camargo Trading has solidified a spot on the local must-shop list, Meggan thought she could do more to strengthen her brand. She wanted to refine the brand’s presence in the marketplace, so we partnered with Meggan to explore opportunities to enhance the store’s digital footprint...
Intrinzic
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National Entrepreneurship Month Spotlight:

With more than 40 craft beers on tap, The Growler House has big dreams for revitalizing the beer heritage of Cincinnati, one growler at a time. They believe in beer heavy on personality and light on hassle, enjoyed at their bar or served up grab-and-go style in a growler. The Growler House is not just a bar or a craft experience, but a way of life. Intrinzic helped launch The Growler House and educate the community about the concept. Since opening, the neighborhood has embraced the business with open arms and it is now the gathering place for craft beer lovers and locals alike. The...
Intrinzic
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National Entrepreneurship Month Spotlight:

[Personal Stylist Nora Fink](http://www.norafink.com/) is all about having fun, looking good and feeling great. That’s the fresh, energetic attitude she brings every day to her clients. Nora offers a variety of professional services ranging from personal styling to corporate consulting to even fashion camps for teens. Through the years, we’ve partnered with Nora on variety of initiatives aimed at growing her business, including website design, media relations and content creation. This past year, Nora’s business has expanded to include two physical spaces. While she still maintains an office downtown, making her easily accessible to corporate clients, she also offers a one-of-a-kind [showroom](http://www.norafink.com/personalstylingshowroom/) experience in the...
Intrinzic
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National Entrepreneurship Month Spotlight:

The digital space is a place we all know and love. We live and breathe it. The importance of communicating digitally is advancing with new ways to make your life easier. Jeff Hamel, owner of [BOSTag](https://itunes.apple.com/us/app/bostag/id1031910031?mt=8), is continuously striving to achieve the ease of managing your communication while serving clients at the same time. His team created a chat-based communications app that allows users to combine their personal, professional and extracurricular activities all on one platform. Not only does this platform give users unique access to all of the information shared in the conversations, they will also have access to micro-applications (BOSTags) that take the...
Intrinzic
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National Entrepreneurship Month Spotlight:

Headquartered in Cincinnati, [Everything But The House](https://www.ebth.com/) is a revolutionary online estate and consignment sale company that combines the personal touch of a local business with the convenience and reach of a global e-commerce company. If you’ve ever shopped EBTH, you know this company brings the thrill of estate sale shopping online and has truly transformed estate sales into a sophisticated online auction experience. Intrinzic first started working with EBTH several years ago during an exciting time of growth. [We partnered with the company](http://intrinzicbrands.com/work/everything-but-the-house/) to assist with their marketing communications needs. During that time, we had the opportunity to work alongside of Jacquie Denny, the...
Intrinzic
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National Entrepreneurship Month:

I have owned a business for over 17 years and, wow, has it been a rollercoaster ride! At this point, owning and running a business is all I know as my past positions seem like a distant memory. November is [National Entrepreneurship Month](https://www.whitehouse.gov/the-press-office/2016/10/31/presidential-proclamation-national-entrepreneurship-month-2016) and it got me reminiscing about why I started on this crazy adventure in the first place. #### Igniting a passion What was it that drove me to own my own business? As I pondered this question, a flood of emotions came over me. I truly believe it started when I was young. I was one of those kids that always had...
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