Author: Dave Townsend

Content Marketing Howto Public Relations

Five ways to build brand authenticity in a changed marketplace

Uncertainty is all around us. Most of us, people and companies, have never lived through a global event like the coronavirus and we have no template for navigating the path forward. But there is one thing that helps set a North Star in turbulent, uncertain times and that is truth, authenticity and the willingness to put our true-self out there. This is a reality for individuals and for brands. In today’s world, that relationship between customers and brands has changed and the customer expects more than just a simple transaction — they demand to understand the beliefs, values and business practices of the companies that...
Dave Townsend
Posted by Dave Townsend
Branding Content Marketing

Do you have the right messaging tools to pivot your marketing strategy?

The business world has changed dramatically in the last few weeks. Businesses have to be adaptable and flexible to survive the short-term and thrive in the long-term. Some businesses are adjusting what and how they deliver day-to-day, some are scrambling to be relevant in the changed marketplace, and some are having to rapidly innovate – changing their business model, strategy and overall go-to-market plan. All this change is necessary but will go unnoticed if your messaging does not keep pace. Communicating your new value to the marketplace is essential to capitalizing on the business decisions you are making. Informing and connecting with your key audiences...
Dave Townsend
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Inspiration: Why it’s essential to our culture

We talk a lot about inspiration around here. It's baked into the work we do and  it's a core principle we live by. It's fair to say inspiration is a driving force for the way we do business. Our Chief Strategy Officer, Chris, gets to this point much better than I could in this article. So I'm not going to retrace that ground, but rather I want to take this opportunity to frame some of the reasons why we put inspiration at the center of our business.   We are a culture driven company. In practicing what we preach, we expend a lot of time and energy to purposefully create a culture that truly captures who...
Dave Townsend
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Branding Design Thinking Uncategorized

Look What We Can Do When We Do It Together:

Human connection. It’s the moment where magic happens. Our desire for it leads us to new people and ideas, and brings us back to the ones we love. It expands our minds and our perspectives, inspires us to bridge the unknown, and reveals the hearts of others. Connection drives collaboration. But this powerful force doesn’t just happen. It must be practiced, promoted, and celebrated. This holiday season, Intrinzic is celebrating the connections we’ve made this year, collaborating with brands of all types and sizes. From non-profits and start-ups, to universities and global corporations, we’ve met advocates, educators and entrepreneurs who have inspired us to create...
Dave Townsend
Posted by Dave Townsend
Branding

Reach Out and Make That Connection:

“We are all connected by a thousand invisible threads and along these sympathetic fibers, our actions run as causes and return to us as results.” We found this quote while brainstorming our holiday activities here at Intrinzic and it immediately struck a chord with our entire team. On first reading, I fell in love with it. Not only do I think it captures the best things about this time of year, it also captures the essence of the collaborative culture of the agency. This quote is both inspirational and a very elegant statement about the power of collaboration, the connection between people that creates…something, anything....
Dave Townsend
Posted by Dave Townsend
Branding

Culture-centric companies win in the experience economy:

It has been almost 20 years since Joseph Pine and James Gilmore introduced the business world to the idea of the “experience economy.” This idea—that audiences buy experiences over products or services—is more relevant today than it has ever been. Experience drives business and buying decisions regardless of whether you are selling to other businesses or to consumers. Experience is your brand whether you realize it or not. The person answering the phone, the technician who fixes the glitch, the way you send an invoice, or the shelf your product is currently sitting on are all aspects of the overall brand experience and they are...
Dave Townsend
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What the world needs now:

It’s that time of year when the talent pool is flooded with new graduates optimistically taking their first big step into the professional world. And invariably the business community is ready to offer advice and assess the skills of these potential co-workers and employees. The blogosphere is full of posts advocating this skill or that personality trait as “the most important or most lacking” for new grads. For better or for worse, I’m adding to the cacophony of opinions on this topic, because there’s one skill that I believe will take you further than most. And it’s almost never mentioned. Undervalued in the work place...
Dave Townsend
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Big Game – Big Brands:

With nearly 120 million viewers, 64 million fans talking about it on Facebook alone, and $5 million for a half minute of airtime, the Super Bowl remains an enduring real-time event, with brands clamoring to get a piece of the action. As you get back into another week of work, we offer some thoughts on who won the game that played out in 30-second increments off the field. Dave Townsend, Intrinzic President This year, the game and the halftime show actually outshined the ads and it ended up being a memorable night of TV. Although it was fun to watch, there was a lot of...
Dave Townsend
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Receiving the Spark:

Have you ever received a gift that lit up your imagination or inspired you to follow your dreams? As we remind ourselves at Intrinzic to “be the light we wish to see” this holiday season, we’re celebrating moments that spark wonder. This week, we recall times when that spark was given to us, igniting our creativity and inspiring us to share it with others. Savannah Heekin, Graphic Designer: “When I was a teenager my mom gave me a necklace inscribed with ‘we all shine differently’ on it for Christmas. No one in my family had pursued a career in the arts and I was feeling...
Dave Townsend
Posted by Dave Townsend
Branding

From Inspiration to Innovation:

We were honored to have a full house for our session during the [Cincinnati NewCo](http://cin.newco.co/) event at our offices. What follows is a brief recap of our presentation. Innovation continues to be a hot topic in the business world, but it is a concept that is not always executed with excellence. With apologies to anyone who drives a Pontiac Aztec, business history is littered with examples of failed attempts at “being innovative.” Consider pen maker Bic’s line of disposable underwear, beer company Coors introducing a line of bottled water and the aforementioned Aztek. There are many reasons why these products failed, but most can be...
Dave Townsend
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