Author: Courtney Morgan

Branding Design

Using Design Thinking to Understand Your Brand Essence

As humans, we all have our own unique story. Every mistake made, lesson learned and achievement gained came from a journey that has allowed us to land where we have today. Those journeys, exciting, adventurous, and, at times totally exhausting, are what build the details of our one-of-a-kind stories that can’t be replicated or edited by ourselves or anybody else. They’re our ever-growing foundation that reminds us where we came from while simultaneously influencing our direction forward. Like people, organizations experience their own unique journey that builds their foundation. Of course elements like heritage and perspective have a major role in developing a journey, but...
Courtney Morgan
Posted by Courtney Morgan
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Let’s get real:

As humans, we like to celebrate the individuality, uniqueness and creativity of our family, friends and peers. We’re told to stay true to ourselves and develop the traits that best define our originality. But in a world full of social media platforms and trendy lifestyle blogs, how do we avoid comparing ourselves to others? How original is that seemingly perfect 20-something floral artist Instagrammer with a dream home and the ideal family, really? More importantly, how do we ensure we’re living our own, individual truths instead of imitating the facade that we see in our news feeds? Many people are facing these identity challenges individually....
Courtney Morgan
Posted by Courtney Morgan
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The Bullet Journal Challenge:

A few years ago I adopted a DIY-style planning technique called bullet journaling. I’d been adrift in search of something that could replace my old Franklin Covey habit, which died when they discontinued my favorite line of planner pages. It needed to work with my email-based calendar that I was now carrying with me everywhere on my phone. I also needed to be able to easily carry it to meetings and fit it in my cluttered work/mom bag. Like any good writer, I’d always been a copious note taker, using whatever was at my disposal—spiral notebooks, legal pads and eventually the agency-favorite Moleskine. But I...
Courtney Morgan
Posted by Courtney Morgan
Branding

Halloween Marketing Campaigns:

Let’s face the scary truth — while Halloween is one of the most anticipated holidays of the year, many brands find themselves playing to the trends and putting their name out there in a world of overflowing fall clichés. It’s hard to blame them though. With pumpkin spice-flavored everything, flannel in all directions and the obligatory bird's-eye-view photo of boots in the leaves, what’s not to love? But what about campaigns that focus on the spirit of Halloween itself? Sure, most brands don’t have a tone of voice that fits a scary movie script or [a color palette that resembles the Halloween norm](http://intrinzicbrands.com/why-purple/), but there...
Courtney Morgan
Posted by Courtney Morgan
Branding Design

The Bold Fusion Experience:

As a designer, I’m constantly reminded how important it is to stay inspired, which can sometimes be much easier said than done. Sure, you can check out the local art museum or go on a hike, but for me, I’ve found the most valuable inspiration comes from simply listening. Listening to other people’s stories of the battles they’ve endured throughout their careers — triumphs and failures, struggles and victories, the pretty and the ugly. Recently, I was lucky enough to attend [Bold Fusion](http://hypecincinnati.com/bold-fusion/), Cincinnati’s largest [young professionals summit](https://www.facebook.com/HYPECincinnati/photos/?tab=album&album_id=10154660712435827), where I was able to do exactly that — listen. I was excited to surround myself with...
Courtney Morgan
Posted by Courtney Morgan

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