Author: Courtney Morgan

Branding Design

Using Design Thinking to Understand Your Brand Essence

As humans, we all have our own unique story. Every mistake made, lesson learned and achievement gained came from a journey that has allowed us to land where we have today. Those journeys, exciting, adventurous, and, at times totally exhausting, are what build the details of our one-of-a-kind stories that can’t be replicated or edited by ourselves or anybody else. They’re our ever-growing foundation that reminds us where we came from while simultaneously influencing our direction forward. Like people, organizations experience their own unique journey that builds their foundation. Of course elements like heritage and perspective have a major role in developing a journey, but...
Courtney Morgan
Posted by Courtney Morgan
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Let’s get real:

As humans, we like to celebrate the individuality, uniqueness and creativity of our family, friends and peers. We’re told to stay true to ourselves and develop the traits that best define our originality. But in a world full of social media platforms and trendy lifestyle blogs, how do we avoid comparing ourselves to others? How original is that seemingly perfect 20-something floral artist Instagrammer with a dream home and the ideal family, really? More importantly, how do we ensure we’re living our own, individual truths instead of imitating the facade that we see in our news feeds? Many people are facing these identity challenges individually....
Courtney Morgan
Posted by Courtney Morgan

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