Author: Abby Otting

Branding Design Public Relations Uncategorized

Intrinzic Insightz:

At Intrinzic, we believe in keeping up with the latest industry trends and best practices. In celebration of [Book Lovers Day](http://www.usatoday.com/story/life/entertainthis/2016/08/09/celebrate-book-lovers-day-these-treats/88313796/), we asked the team to share their most inspiring business-minded books. Here's a list of those that rose to the top: > [The New Rules of Marketing & PR](https://www.amazon.com/New-Rules-Marketing-PR-Applications/dp/1119070481/ref=sr_1_1?s=books&ie=UTF8&qid=1470058467&sr=1-1&keywords=the+new+rules+of+marketing+and+pr), by David Meerman Scott - This book, now in its fifth edition, is a great primer on ways social media and PR can (and should!) be used together in any contemporary marketing campaign. The book shows how marketers can combine smart strategy with digital tactics to build their brands. It’s an easy-to-follow guide I’ve used...
Posted by Abby Otting
Design

The Future of Design Communication is Virtually Here:

It goes without saying that the methods of which we communicate are ever evolving in parallel with the constant advancement of technology. From a phone call to a video conference to Snapchat, we are immersed in a world where there are countless options for communicating, and the same can be said for the design process. It doesn’t matter what type of design you’re thinking of—graphic design, architecture, industrial design—the tools at our disposal continue to grow and improve, giving us more and more options for how we can bring an idea to life. 3D printing is perhaps the greatest example of a recent technology that...
Posted by Abby Otting
Uncategorized

Discovering One of the Key Traits of Today’s Successful Marketer:

By the time I moved into my second marketing job, I thought I knew exactly what it took to be a successful marketer. I was working full-time, having success in media relations at a small Cincinnati agency, achieving goals for my clients and winning new business for my integrated team. I was even so bold to write a short presentation for college seniors about everything they needed to know after graduation. As far as I could tell, a combination of tenacity, fearlessness and the ability to [ask good questions](http://intrinzicbrands.com/taking-the-agency-client-relationship-to-the-next-level/) was all a person really needed to stand out as a marketer. Up until that time,...
Posted by Abby Otting
Advertising Content Marketing

Attracting consumer attention and gaining trust:

By Kara Svenson, Marketing Communications Co-op Today, consumers are bombarded with information on a daily basis. It can be hard to break through the crowd to gain a consumer’s attention and trust. One effective way for brands and marketers to accomplish this is through influencer marketing. ### What is it? Influencer marketing involves leveraging the endorsement and audience reach of a person, brand or group that has clout with your target market. Endorsements can include writing a review, posting on social media and more. This “influencer” can have impact because of their experience and knowledge, reputation or following base. Some common influencers include bloggers, celebrities,...
Posted by Abby Otting
Coffee talk for career building
Uncategorized

Coffee talk for career building:

I was asked to be part of the inaugural [Trek Leadership Café](http://www.trekexecutivecoaching.com/page/leadership-cafe.aspx) in 2012. It was a new concept in executive coaching – small group executive coaching sessions held in coffee shops serving up small bits of knowledge that can be applied at work that same day. Our coach assembled six women with different companies, functions, careers and ages. We were not a group who would have otherwise met or interacted which made for a really safe environment and actually helped us build trust more quickly. We brought our curiosity and our open minds, which leads me to the first lesson I learned: Be open...
Posted by Abby Otting
Branding

Intrinzic Insightz:

Strong brand strategy can take a company from good to great to iconic. At Intrinzic, we love helping companies [craft their brands](intrinzicbrands.com/capabilities/brand-design/). In spirit of the Fourth of July, we asked our team what companies come to mind when they think of American brands that embody the patriotic spirit. Some brands were brought up repetitively, while other responses were unique. ### Food/Beverage > “[Coca-Cola](www.coca-cola.com/global/glp.html) – it’s an iconic all-American brand.” *[Wendy Vonderhaar](/team/wendy-vonderhaar/), CEO* > “I think of [McDonald's](http://www.mcdonalds.com/us/en/home.html). Even though they are located all over the world, I think of the hamburgers, fries and shakes as so utterly American. In fact, when I travel internationally, I...
Posted by Abby Otting
Uncategorized

Our annual client appreciation event:

At Intrinzic, we believe in working hard, but we also believe in stepping away from our desks and making time to celebrate our work, our terrific partners and the clients we have the opportunity to serve. As part of this mentality, we chose to honor our relationships and showcase our work at an annual appreciation event. This year, we combined two things we love: fine work and fine wine. At the event, guests were invited to mingle through our Newport on the Levee office space and explore themed rooms. Showcases of work were grouped with food and drink pairings that piqued interest and encouraged conversation....
Posted by Abby Otting
Uncategorized

Selling a city the Nashville way:

Nashville, Tenn. is the new hub and melting pot of Millennials near and far, and from a marketing perspective, it’s become one case to note. I like to refer to it as the new Chicago. It has become more than home to the [Grand Ole Opry](http://www.opry.com/) and country music. Marketers have worked their magic and made it more. My personal love for Nashville started eight years ago. Facebook’s memory feature recently reminded me of the wonderful senior trip I took there. This trip started it all, but over the last five years, Nashville has become my home away from home, the place where I got...
Posted by Abby Otting
Making the Most of Instagram
Uncategorized

Making the most of Instagram:

By Kara Svenson - Marketing Communications Co-op With so many new and rising social media platforms, it can be overwhelming to pick which channels to focus on. One excellent platform is Instagram. With more than [400 million monthly active users](https://business.instagram.com) and 3.5 billion likes daily, Instagram proves to be an exceptional way to connect with your customers. #### How do you know if Instagram is a good fit for your business? Is a large portion of your target segment Millennials? If so, you should consider Instagram. [26 percent of Millennials](https://www.americanpressinstitute.org/publications/reports/survey-research/millennials-social-media/) use Instagram on a daily basis and it is growing in popularity every day. Instagram...
Posted by Abby Otting
How to make your content work harder
Uncategorized

How to make your content work harder:

Like dandelions popping up on lawns in the spring, we’re seeing more and more brands – both B2B and B2C – producing more (and more) content. [Recent studies](http://www.ragan.com/Main/Articles/49038.aspx) confirm this, but it leads to a question – does more content equal more action? By “action,” I mean brand engagement, interest and, ultimately sales. The simple answer is no – lazy content that isn’t compelling won’t lead to action. This means you need make sure what you produce stands out and truly represents your brand. Here are three ways to develop compelling content in your organization: #### 1. Go behind the scenes. I remember visiting the...
Posted by Abby Otting

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