Author: Abby Otting

Branding Design Thinking

The Time for Change? Always.

Is your brand’s story ready for a new season? Spring fever. I’m feeling it. Aren’t you? That tingle of excitement, anticipation and wanderlust started rising in late March and is in full force now that the solstice is getting near. It can’t be helped—we’re biologically incapable of resisting the warmth of rising temperatures and the energy that comes with longer, light-filled days. The lush greenness of the natural world has made itself known, and the earth has recreated herself one more time, a new and incredible variation on a beloved theme. This desire for change usually has me re-evaluating everything from the trivial to the...
Abby Otting
Posted by Abby Otting
Branding Content Marketing Digital Social Media

Creepy or Convenient:

Svedka Vodka is embracing the “creepy” this Halloween season in their latest “Banner Ad Curse” campaign. Exploiting the negative sentiment associated with online advertising, they are utilizing a tongue-in-cheek, data-driven approach to reach their target audience through videos and banners. If a user has engaged with Svedka, is engaged with the vodka category or is a data “look-a-like” with one of their customers, they’re likely being stalked by these ads and I love it. Svedka Vodka's "Banner Ad Curse" campaign. Why do I love this approach when razor companies, wedding vendors, food delivery services, investment companies, and jewelry are doing the same thing, following me...
Abby Otting
Posted by Abby Otting
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The Universe Doesn’t Care About Your Brand:

My first encounter with the idea of “brand” as something more than just a logo was during a summer internship at PBS. My desk was in a storage room made into a makeshift office within the broadcaster’s Alexandria, Virginia headquarters. This was long before Google Alerts, and every morning I would scan through a stack of newspapers from major cities across the US for news about anything PBS. One of my duties was to compile the daily press clippings, make copies of them, and deliver them to the organization’s executives and the marketing leaders who worked in my division, Brand Management. The place was exactly...
Abby Otting
Posted by Abby Otting
Branding Design Uncategorized Video Workplace Productivity

One perfect shot:

Imagine: you’ve gathered the perfect team. The weather is forecasted to be partly cloudy in the low 70s. The models are all on time. The food is ordered. The equipment is set up and working properly. The subject matter—a mint condition 1967 Ford Mustang is…uh oh. Where’s the car? If one piece of this delicate puzzle is missing, the whole photoshoot could fall apart. Tens of thousands of dollars to capture these few shots, and it could all go down the drain. Try again tomorrow? Well, the photographer is booked tomorrow, it looks like it is supposed to rain, and we have six other shots...
Abby Otting
Posted by Abby Otting
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The Intern Asks the CEO:

Written By: Anna Meyer, Marketing Communication Intern Before the end of my internship at Intrinzic, I sat down with our CEO, Wendy Vonderhaar, to talk about her own personal experience with transforming her dreams into a career path to follow. For Wendy, that dream was starting and running a business. As a fourth-year student at the University of Cincinnati (UC), it is very important for me to visualize my career path. In fact, “where do you see yourself in your career path?” was one of the questions asked in my interview for a shot as an intern at Intrinzic. I have heard many peers answer...
Abby Otting
Posted by Abby Otting
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The Great Bullet Journal Challenge of 2017:

At the beginning of this year, a few of us at Intrinzic decided to take up a bullet journal challenge. Some of us had already been testing the waters of this DIY-take on the classic paper planning systems and others were looking to use it to kickstart their own organization goals. Excited to see how different personality types and skill sets would approach journaling and personal organization, Senior Designer Courtney Morgan and I took on the task of documenting everyone’s progress from January through June. Who would follow through in maintaining their journals every week? Who would be the most creative? And, most importantly, who...
Abby Otting
Posted by Abby Otting
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What the world needs now:

It’s that time of year when the talent pool is flooded with new graduates optimistically taking their first big step into the professional world. And invariably the business community is ready to offer advice and assess the skills of these potential co-workers and employees. The blogosphere is full of posts advocating this skill or that personality trait as “the most important or most lacking” for new grads. For better or for worse, I’m adding to the cacophony of opinions on this topic, because there’s one skill that I believe will take you further than most. And it’s almost never mentioned. Undervalued in the work place...
Abby Otting
Posted by Abby Otting
Branding Uncategorized

Is your brand afraid of the dark?

Fear is a powerful thing. And if you’re not careful, it can become debilitating. It can also become a benchmark for opportunities you never knew existed. I found this out when I stepped foot onto the stage for my very first dance recital when I was a little girl. I was terrified of the enormity of the audience (which was probably about 10 people), of messing up, and of freezing on stage. But none of those things happened. The recital went as smoothly as any toddler recital could go, and I would go on to repeat the harrowing act countless times as I danced my...
Abby Otting
Posted by Abby Otting
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Confessions of an Agency Intern:

Written By: Jordyn Kerr, Marketing Communication Co-op It seems like just yesterday that I was stepping through the doors of Intrinzic for my first day as a co-op, nervously introducing myself to everyone and completely unsure of what the semester would hold. A few months earlier, I was just a third year student at the University of Cincinnati (UC) looking for a new experience and some direction as to what career I’d like to pursue someday. Now, nearly five months later, I’m in disbelief that my co-op semester is almost over. I must confess, this experience was not what I expected it to be. UC’s...
Abby Otting
Posted by Abby Otting
Design Design Thinking

Branding shouldn’t be a puzzle…

As a creative, I am constantly searching for meaningful inspiration. When I came across the Clemens Habicht Color Puzzles, in which each jigsaw piece is an individual color that must be placed exactly in relation to every other color, I thought it would make a perfect collaborative challenge for the Intrinzic design team. After all, putting together the pieces of a brand is like putting together the pieces of a complex puzzle. It takes the ability to fuse science and method with creativity and innovation, with the goal of communicating and visualizing a strategic and compelling point of view. Our mission at Intrinzic everyday is...
Abby Otting
Posted by Abby Otting

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