Abby has a passion for taking words to tell a brand’s story across multiple channels, capturing the essence of iconic brands in many industries. Her work spans B2B and B2C, and her smart, approachable style makes her an inspirational leader who can deliver remarkable verbal strategy.
“A brand is power. It’s your strengths, your individuality, your best qualities—all rolled into one idea, one image—an essence that people will always associate with you. But, it’s not always easy to clearly see and speak about those aspects of yourself. The best thing about writing for brands is meeting the people behind the scenes—the founders, the customers, and the employees—and finding the right words for them to tell their stories, loud and proud, so they can make their businesses grow.
With more than 15 years of experience, Abby’s career includes copy development and brand development work at LPK. She also held senior communications roles at UC’s College-Conservatory of Music and the UC College of Design, Art, Architecture and Planning. Abby holds a MA in English from the University of Cincinnati and a bachelor’s in journalism and English literature from Ohio University.